7Five Capital is a venture capital firm based in Dallas, Texas. They are currently focusing their efforts on funding for water treatment and purification technologies, but are also interested in expanding into other industries. The founding partners were looking for a dynamic and graphic logo that would create a lasting impact on potential investors. The logo itself is a play on the firm’s name that is easily recognizable at varying size scales and applications. The color pallet is bold with strong colors that evoke stability as well as intensity.